4 Tips to Increase Sales through Storytelling Go back to your adolescent and remember the bedtime stories your mother used to tell you. Today after so many years, you still remember the plot and characters of the story. That's the beauty of a story. You make it worth and people will remember it for a long time. And when you make the story relevant to your audience and product, it impacts the business revenue.
So, storytelling has become a powerful tool, especially in the Internet-driven world today. It not only gain your customers' attention but also your competitors' attention. Also, if your story is better your audience is going to remember it. A good story impacts the quality of your content and makes your product worth to follow.
So, in this blog, I'm sharing 5
storytelling tips that will make your business grow and make it sound more real to the customers.
- Study your Audience
Brands are made for customers. If their strategies wouldn't have been tailored to customers, they haven't grown big. Take McDonald's, Nike, Adidas for example and you'll find them all working to increase their customer experience. And they all started by diving deep into their customer's insights. What does their customer like? What captures their attention? Colors that clicks their attention? And things that annoy them.
Knowing your audience has a plus point. When you start creating stories and you know the things that persuade your customers, you'll create better craft. If you start storytelling without diving deep into your audience's mind, your stories can fail. So, knowing is the key and the greater you know your audience, the better the content of your story becomes.
2. Never Read the Slides Start reading a slide in a business presentation and see how much faces you bored on the spot. Some of your partners can also look for ways to skip the session. So, reading the slides is annoying. You should never do that. In fact, note the important data, keywords, statistics on the slides and while opening it, tell a story with each slide.
Keep your colleagues engaged and ask questions that increase their concentration on the topic. Give a creative introduction that hooks the listeners and keeps them engaged until the conclusion. Use visual elements to make your story interesting.
3. Talk about your Failures Nobody can connect to you when you say you build your business with a great investment and you have the perfect journey of entrepreneurship. People connect more when you talk like them like your failures, fears and achievements.So, when you talk about your failures, people feel more connected to you. Like if you own a successful
Dubai based website design agency, you can tell your audience the number of times you failed and the struggles to make your brand successful.
If you own a product, you can also know how an idea comes to you and what you do next to make your idea true. So, depending upon the nature of your audience and type of stories they love to listen, you can tailor the plot and attract your audience's attention towards your brand. It's also a powerful marketing strategy.
4. Use the Digital Medium From Snapchat to Facebook, Instagram, and Whatsapp, all have the storytelling feature where your stories stay available for 24 hours. For the whole day, your business has the opportunity to grab customer's attention. In this context, short and creative stories work wonders especially when your business is ecommerce.
In addition, the social media marketing platforms has billion of users worldwide so now imagine what can your story do if it's creative and compelling.
Be Different Stories are the best medium to spell your creativity in a short span of time. So, your creativity is the prerequisite to gain better results. In this context, analyze your competitors and see how they are using storytelling to seek their customer's attention. Don't copy them but stay one step ahead of them. When you'll differ from everybody else in your surroundings, you'll come up with the best selling ideas that click your audience.
So, whenever you plan a story, the four tips above are a must to follow. Read, plan and analyze and see how the customer's attention increases towards your product.
